The cut-rate designs on freelance marketplaces can often feel thrown-together, with little research or care.
That makes them less likely to connect with you or (worse) your audience.
Perhaps you’ve noticed it’s the side-projects with the crispest logos & freshest colors that thrive in the marketplace. You can get that here.
My partner & I started Thinkery, a creative space for families, here in Baltimore several years ago. We knew our audience & developed an identity that spoke to what they wanted most. We treasure the connections & community that grew around it.
Does that sound like something you'd like for your own side project?
If you’ve got a side gig & need help with identity or branding, we can’t recommend Geoff highly enough.”
Owner, Atlee Holland
He's so thoughtful and knowledgeable about fonts & colors.
And he's an absolute delight to work with!”
Lindsay Jones, MS DABR
As Scott Gustafson's home remodeling side project started taking off, he kicked it into another gear with a logo & consistent branding. Together, we honed in on a mark that communicates growth & change to his Kansas City-area clients.
In addition to the logo, I designed a custom wordmark for Atlee Holland, integrating organic shapes into an otherwise geometrical design.
Medical Physicist Lindsay Jones leveraged her expertise & reputation to become a physicist-for-hire. To come up with the logo, we merged her sunny personality with a radiation wave.
The design also uses a modified typeface from an independent type foundry. I only license fonts from independent designers, never from type foundries owned by private equity firms.
My partner & I started Thinkery in 2019 as a place for families to engage in open-ended, messy play. We loved watching the community grow around an idea that we only intended to be a fun side project for our family!
This lockup also uses a modified typeface from an independent foundry. Modifying a typeface can bring it into harmony with the shapes and tone of the logo itself.
Light Street Church
I had so much fun guiding a diverse congregation in South Baltimore through the process of developing a unique identity and consistent brand. The logo communicates the church's urban setting & mission, while also integrating elements of worship, & even the building itself!
The shapes of this logo can be mixed up & used to create eye-catching words & images in printed material.
How it works.
Day 0. In this free half-hour workshop, I get the chance to learn about your side project, & where you want to take it.
You'll begin creating an identity with me right away, even if you decide to go it alone later.
Days 1–5. Fresh off our workshop conversation, I begin playing with the branding possibilities of your side project.
Day 6. In this brief workshop, I'll share two proposals each for your side project's logo, typography, & color scheme! After you choose one, we move on to...
Days 7–10. I'll refine your selection based on your input. You'll receive everything you need to share, brand, & build your side project into whatever you want it to be.